Like any other techie person, Roger Chiu is a natural technology buff with no fears of new things and gadgets. In fact, the wonders that technology brings in almost a daily basis grab him totally. He will always ask the whys and hows about every gadget and, then, tinker with some.
But unlike any other, this passion for technology has not only put him in the pedestal with other successful businessmen but has also shoved him to cross the line from plainly earning a profit to satisfying every member of his supply chain -- suppliers, employees and customers -- to the max.
Graphic started out as a simple buy and sell operations of mostly dry goods and apparel. The transition has been beneficial but it was not easy. It did not happen overnight. The company did not make a quick change in its merchandise inventory but only migrated this gradually from the ready-to-wear and personal care lines that it started out with a more different line together, electrical and construction materials, further evolving into the present day Graphic with its more sophisticated distribution organization whose core business operations is centered on the distribution of communications and cellular-technology based products and services.
Chiu is proud to say that their business had always been consumer-driven.
"Simply put, love your business with a passion and it will become the strong link between your consumers and your supply partners. Patronage will come your way only for as long as your business integrity is intact. It will soon end when you choose to sacrifice consumer, supplier, or employee for profit. To complete this philosophy, I manage my people more than the business itself and require from them only what I require from myself, always rewarding those who serve well with devotion."
With genuine relationship as his legacy, Chiu diligently seeks to satisfy his customers most of all through his top-of-the-line products and services; thus, exercising care in his choice of brands on display in their store. He is careful to carry only reliable brands. It is this same care in satisfying his customers that made him decide to choose Samsung as one of their name bearers. He believes that Samsung Mobile has the same passion as he does. And only those that beat for the same thing can live for the same thing.
Just Imagine. Perfection in the very palm of your hand.
Imagine power at your fingertips. Samsung Touchwiz (SGH-F480) offers an enhanced multimedia experience with convenient connections and familiar applications in a touch screen user interface, offers a full touch navigation experience and its display is large enough so it's not cramped when using the touch screen, yet still compact enough to not be cumbersome.
Imagine the ultimate essence of mobile. Samsung Soul's (SGH-U900) minimal design offers the maximum style. It embodies how perfection is not about ultra embellishment, but ultra minimalism. Samsung Soul epitomizes the elegance of simplification, the art of self-discipline.
Imagine everything you are wishing for in a mobile phone. The Samsung Omnia (SGH-i900) brings together high performance business content, top of the range style and a fun, dynamic multi-media experience, to ensure consumers are always connected both at home and at work. Omnia meaning everything in Latin and wish in Arabic, goes beyond the current top-of-the-line features available in today's mobile phones.
These and a lot more in the list only prove the magnitude of Samsung's intent to provide its customers with nothing but the best.
Thus, to everyone whose lives were changed by cellular technology one way or another, imagine no more. Cause Graphic leaves nothing more to the imagination. No need to even dig deeper to find that golden treasure Cagayan de Oro has been searching for. Right in the very palm of their hands, Graphic gives the Bisayas everything they wish for through its partnership with Samsung Mobile. We multiply life by the power of two by bringing you, for the second time around, The Great Samsung Sale 2008.
For the days to come, it will certainly be raining hard in Cagayan de Oro.
Cellphones will be given away at low low prices at the Graphic All-in Store main office. And when it rains, it certainly pours. So when you share your umbrella, be sure you're not the one who gets all wet. Be guided accordingly on the activities lined up for the said event:
August 25: CDO Fiesta
August 22-31: Mobile Nation (Limketkai mall)
August 30: Parokya ni Edgar Culminating Concert
(1:30 p.m. - 2:30 p.m.) Concept Shop visit/autograph signing @ Limketkai Mall
(3 p.m. - 4:30 p.m.) Motorcade
(7 p.m. onwards) Concert
August 31: Side A Concert (7 p.m. onwards)
And when all have had their hands full of what they wished for, the Great Samsung Sale 2008 will finally pull the curtains down on September 6 with a silent whisper.
Samsung has undoubtedly attained the brand prominence in Cagayan de Oro City through Graphic. Indeed, Graphic and Samsung Mobile go hand in hand in creating that masterpiece conceived in every customer's imagination and even beyond. (Press release)
